Services Marketing : people , technology , strategy / Lovelock , Christopher and Wirtz, Jochen - 5th ed - India; Pearson Education, c2004. - xviii , 652 pages. ills.; 25cm.: includes bibliographical references

ISBN: 81 297 0453 6

Subjects--Personal Names: --Marketing

Subjects--Corporate Names: --Managing services

Dewey Class. No.: 658.8 LOV