Love, Christopher.- <br/><br/>
Services Marketing :people, technology, strategy /  Christopher Lovelock 

 - 4th ed. 
 - India;  Pearson Education,  c2001. 
 - xviii , 717 pages  ills.;  25cm: 
<br/><br/> includes bibliographical references 
<br/><br/><label>ISBN: </label>81 7808 352 3 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>