Luck, David J.- <br/><br/>
Marketing Research / 
David J. Luck and Ronald S. Rubin 
 - 7th ed. 
 - New Jersey;  Prentice -Hall,  c2002. 
 - xvii , 683 pages  ills.  23cm. 
<br/><br/> includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>8120304845 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 LUC