Basic Marketing : A managerial approach / McCarthy , Jerome.E and Perreault , William .D - 8th ed. - illinois; Richard D.Irwin, c1984. - xvii, 841 pages ills.; 24cm.:

includes bibliographical references and indexes

ISBN: 0 256 03019 7

Subjects--Personal Names: --Marketing

Dewey Class. No.: 658.8 MCC