TY  - BOOK
AU  - 
TI  - Basic Marketing: A managerial approach 
SN  - 0 256 03019 7
U1  - 658.8 MCC 
PY  - 1984///
CY  - illinois
PB  - Richard D.Irwin
KW  -  
N1  - includes bibliographical references and indexes
ER  -