Marketing Channels /  
Stern , Louis .W and El-Ansary, Adel .I (....et al) 
 - 5th ed. 
 - New Delhi  Prentice- Hall  2001 
 - xiv ,576 pages :  ill.;  25cm.:  includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>81 203 1149 3 
<br/><br/><label>Subjects--Personal Names: </label>--Marketing strategies
<br/><br/><label>Subjects--Corporate Names: </label>--Management strategies
<br/><br/><label>Dewey Class. No.: </label>658.84 STE