Principles of marketing 

 - 5th ed. 
 - Australia,  Pearson:  2010. 
 - xxiv, 605p.;col.ill.  Includes bibliographical references  28cm. 
<br/><br/><label>ISBN: </label>9781442531109 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing-Management-Europe
<br/><br/><label>Dewey Class. No.: </label>658.8