Keegan, Warren J.- <br/><br/>
Principles of global marketing/ 

 - New Jersey,  Prentice-Hall:  1997. 
 - xxi, 421p.;col.ill.  Includes bibliograhical references and index  25cm. 
<br/><br/><label>ISBN: </label>0137222998 
<br/><br/><label>Subjects--Topical Terms: </label>--Export marketing-management-case studies
<br/><br/><label>Dewey Class. No.: </label>658.848