Young, Laurie,  1955- <br/><br/>
The marketer's handbook :  reassessing marketing techniques for modern business / 
Laurie Young. 
 - Chichester, West Sussex, U.K :  Wiley,  2011. 
 - xix, 494 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references(p. [469]-477) and index. 
<br/><br/> "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- 
<br/><br/><label>ISBN: </label>9780470746875  9781119973522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>BUSINESS & ECONOMICS / Sales & Selling
<br/><br/><label>Dewey Class. No.: </label>658.8