Marketing  Research :  texts and cases / 
by Boyd, Harper and Westfall, Ralph. 
 -  7th ed. 
 - Illinois  Richard D.Irwin  2004 
 - xv , 816 pages  ills.;  24cm 
<br/><br/><label>ISBN: </label>81 85386 16 1 
<br/><br/><label>Subjects--Personal Names: </label>--Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.84 BOY  / 0004690