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1. Book
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Main Library East Wing (2)Call number: 658.8342, ... Main Library West Wing (1)Call number: 658.8342.
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2. Book
Consumer behavior : Building marketing strategy / Hawkins , Del.I and Best, Roger.J (....et al) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston; McGraw Hill, c2000
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8342 HAW.

3. Book
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : McGraw-Hill, ©2000
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.473 FRA.

4. Book
Microeconomics and behavior / Robert H. Frank by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Main Library West Wing (1)Call number: 338.5 FRA.

5. Book
Handbook of consumer finance research / Jing Jian Xiao, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Springer, c2008
Availability: Items available for loan: Main Library West Wing (1)Call number: 3320.024 HAN.

6. Book
Customer behavior:A managerial perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio, South-Western: 2004
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8342 SHE.

7. Book
Understanding sponsored search : core elements of keyword advertising / Jim Jansen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, c2011
Availability: Items available for loan: Main Library East Wing (1)Call number: 659.144 JAN.

8. Book
Commodity activism : cultural resistance in neoliberal times / edited by Roopali Mukherjee and Sarah Banet-Weiser. by Series: Critical cultural communication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : New York University Press, c2012
Availability: Items available for loan: Main Library East Wing (1)Call number: 306.3 COM.

9. Book
Consumer Behavior/ Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Pearson Education, c2000
Availability: Items available for loan: Main Library West Wing (2)Call number: 658.8343 SCH, ...

10. Book
The marketing customer interface/ Rosemary Phipps and Craig Simmons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; Elsevier science ltd, c2002
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 PHI.

11. Book
Rethinking marketing: towards critical marketing accountings/ Doughlas Brownlie, Mike Saren, Robin Wensley and Richard Whittington by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Sage publications, c1999
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 RET.

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