000 00705cam a2200241 a 4500
999 _c11062
_d11062
001 4923973
003 OSt
005 20230612110545.0
008 950425s1996 ilua b 001 0 eng
020 _a0256139504
040 _aDDC
_cGU
_dTOD
_bENG
082 0 0 _a658.848 CAT
_29th ed.
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora.
250 _a9th ed.
260 _aChicago :
_bIrwin,
_cc1996.
300 _axxiii, 770 p. :
_bill. ;
_c26 cm.
440 4 _aThe Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
942 _2ddc
_cBOOK