000 | 00543nam a22001577a 4500 | ||
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999 |
_c11232 _d11232 |
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008 | 230613b ||||| |||| 00| 0 eng d | ||
020 | _a0803974914 | ||
082 | _a658.8 RET | ||
100 | _aBrownlie, Doughlas.- | ||
245 |
_aRethinking marketing: towards critical marketing accountings/ _bDoughlas Brownlie, Mike Saren, Robin Wensley and Richard Whittington |
||
260 |
_aNew Delhi; _bSage publications, _cc1999. |
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300 |
_axii,273p.; _bill. _c23cm |
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500 | _aIncludes index | ||
650 |
_vConsumer behavior _xMarketing |
||
942 |
_2ddc _cBOOK |