| 000 | 00703cam a22002294a 4500 | ||
|---|---|---|---|
| 999 |
_c11249 _d11249 |
||
| 001 | 4961799 | ||
| 003 | OSt | ||
| 005 | 20230613154103.0 | ||
| 008 | 970403s1998 nyua b 000 0 eng | ||
| 020 | _a0471159050 | ||
| 040 |
_aDDC _cGU _dTOD _bENG |
||
| 082 | 0 | 0 | _a658.800973 HAR |
| 100 | 1 |
_aHartley, Robert F., _d1927- |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bJ. Wiley & Sons, _cc1998. |
||
| 300 |
_aviii, 376 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _zUnited States _xCase studies. |
|
| 700 | 1 |
_aHartley, Robert F., _d1927- _tMarketing mistakes. |
|
| 942 |
_2ddc _cBOOK |
||