000			02913nam a22003017a 4500
999			_c12087 _d12087
003			OSt
005			20240123103106.0
008			240123b ||||| |||| 00| 0 eng d
020			_a0030238161
020			_a9780030238161
040			_aDDC _beng _cGUL _dTSOD
082	0	0	_a658.83 CHU _222
100	1		_aChurchill, Gilbert A. _0http://id.loc.gov/authorities/names/n79041957
245	1	0	_aMarketing research : _bmethodological foundations / _cGilbert A. Churchill, Jr
250			_aSeventh edition
264		1	_aFort Worth : _bDryden Press, _c[1999]
264		4	_c©1999
300			_axxxviii, 1,017 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes
505	0	0	_gpt. 1. _tMarketing Research, the Research Process, and Problem Definition -- _g1. _tMarketing Research: A Pervasive Activity -- _g2. _tAlternative Approaches to Marketing Intelligence -- _tAppendix 2A: Marketing Research Ethics -- _g3. _tThe Research Process and Problem Foundation -- _gpt. 2. _tDetermine Research Design -- _g4. _tResearch Design -- _g5. _tCausal Designs -- _gpt. 3. _tDesign Data-Collection Method and Forms -- _g6. _tData Collection: Secondary Data -- _tAppendix 6A: Secondary Data -- _g7. _tData Collection: Primary Data -- _g8. _tData-Collection Forms -- _g9. _tAttitude Measurement -- _tAppendix 9A: Perceptual Mapping -- _tAppendix 9B: Conjoint Measurement -- _tAppendix 9C: Psychological Measurement -- _gpt. 4. _tSample Design and Data Collection -- _g10. _tSampling Procedures -- _g11. _tSample Size -- _g12. _tCollecting the Data: Field Procedures and Nonsampling Errors -- _gpt. 5. _tAnalysis and Interpretation of Data -- _g13. _tData Analysis: Preliminary Steps -- _tAppendix 13A: Avery Sporting Goods -- _g14. _tData Analysis: Basic Questions -- _tAppendix 14A: Hypothesis Testing -- _g15. _tData Analysis: Examination of Differences -- _tAppendix 15A: Analysis of Variance -- _tAppendix 15B: Analysis of Catalog-Buying Data -- _g16. _tData Analysis: Investigation of Association -- _tAppendix 16A: Nonparametric Measures of Association -- _tAppendix 16B: Analysis of Catalog-Buying Data -- _g17. _tData Analysis: Discriminant, Factor, and Cluster Analysis -- _tAppendix 17A: Analysis of Catalog-Buying Data -- _gpt. 6. _tThe Research Report -- _g18. _tThe Research Report -- _tEpilogue -- _tAppendix A Cumulative Standard Unit Normal Distribution -- _tAppendix B Selected Percentiles of the X[superscript 2] Distribution -- _tAppendix C Upper Percentiles of the t Distribution -- _tAppendix D Selected Percentiles of the F Distribution -- _tGlossary -- _tIndex
650		0	_aMarketing research. _0http://id.loc.gov/authorities/subjects/sh85081350
830		0	_aDryden Press series in marketing. _0http://id.loc.gov/authorities/names/n42009975
942			_2ddc _cBOOK