000 00543nam a22001697a 4500
999 _c12109
_d12109
003 OSt
005 20240408115618.0
008 240229b ||||| |||| 00| 0 eng d
020 _a1741032695
040 _aDDC
_bEng.
_cGU
_dTSOD
082 _223
_a658.8 ROS
245 _aMarketing communications:
_bTheory and applications/
_cJohn R.Rossiter and Steven Bellman
260 _aAustralia:
_bPearson Education,
_c2005
300 _axix,500p.:
_bincludes ill.,
_c26cm.
504 _aincludes bibliographical references and indexes
942 _2ddc
_cBOOK