| 000 | 00856pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1878509 | ||
| 003 | OSt | ||
| 005 | 20150707113156.0 | ||
| 008 | 830801s1984 nyua b 001 0 eng | ||
| 010 | _a 83016259 | ||
| 020 | _a0070391912 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.L936 1984 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aLynch, Richard L. | |
| 245 | 1 | 0 |
_aIntroduction to marketing / _cRichard L. Lynch, Herbert L. Ross, Ralph D. Wray. |
| 260 |
_aNew York : _bGregg Division, McGraw-Hill, _cc1984. |
||
| 300 |
_axii, 560 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Gregg/McGraw-Hill marketing series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aRoss, Herbert L., _d1929- |
|
| 700 | 1 | _aWray, Ralph D. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c133 _d133 |
||