| 000 | 00955cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 13128488 | ||
| 003 | OSt | ||
| 005 | 20150707122929.0 | ||
| 008 | 030319s2004 njua b 001 0 eng | ||
| 010 | _a 2003045613 | ||
| 020 | _a0130418145 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2004 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing : _bactivebook version 2.0 / _cPhilip Kotler, Gary Armstrong. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_axxii, 648 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 599-622) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c165 _d165 |
||