000 | 00631nam a22002177a 4500 | ||
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999 |
_c696 _d696 |
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003 | OSt | ||
005 | 20230613134712.0 | ||
008 | 020316b xxu||||| |||| 00| 0 eng d | ||
020 | _a0 538 86770 1 | ||
040 |
_cDDC _aGU _bENG _dTOD |
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082 | _a658.8342 ASS | ||
100 | _4Assael, Henry.- | ||
245 |
_aConsumer behavior and marketing action / _cby Assael , Henry |
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250 | _b6th ed. | ||
260 |
_aOhio; _bSouth Western College, _cc1998. |
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300 |
_axviii , 718 pages. ; _bills.; _c23cm. |
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500 | _aincludes bibliographical references | ||
600 | _vConsumer behaviour | ||
610 | _vMotivational research | ||
942 |
_2ddc _cBOOK |