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_d696
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020 _a0 538 86770 1
040 _cDDC
_aGU
_bENG
_dTOD
082 _a658.8342 ASS
100 _4Assael, Henry.-
245 _aConsumer behavior and marketing action /
_cby Assael , Henry
250 _b6th ed.
260 _aOhio;
_bSouth Western College,
_cc1998.
300 _axviii , 718 pages. ;
_bills.;
_c23cm.
500 _aincludes bibliographical references
600 _vConsumer behaviour
610 _vMotivational research
942 _2ddc
_cBOOK