000			00775cam a22002414a 4500
999			_c7018 _d7018
003			OCoLC
005			20201123125049.0
008			081014s2010 ohua b 001 0 eng d
020			_a978-0-324-59360-0
040			_aDDC _bEnglish _cDDC _dTSSD
082			_a658.82 SHI
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a8th ed.
260			_aMason : _bSouth-Western Cengage Learning, _cc2010.
300			_axx, 668 p. : _bills. Col.; _c29 cm
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
942			_2ddc _cBOOK