| 000 | 00492nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c709 _d709 |
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| 008 | 020323b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_aDDC _cGU _dTOD |
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| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip.- | ||
| 245 |
_aMarketing management : analysis, planning and control / _bPhilip Kotler |
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| 260 |
_aNew Jersey; _bPrentice -Hall, _cc1972. |
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| 300 |
_axiv , 885p.; _bills. _c25cm |
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| 500 | _aincludes bibliographical references and indexes | ||
| 650 | _xManagement | ||
| 942 |
_2ddc _cBOOK |
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