| 000 | 00643nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c721 _d721 |
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| 003 | OSt | ||
| 005 | 20230613144126.0 | ||
| 008 | 020324b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a81 297 0453 6 | ||
| 040 |
_aDDC _bENG _cGU _dTOD |
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| 082 | _a658.8 LOV | ||
| 100 | _4Lovelock, Christopher.- | ||
| 245 |
_aServices Marketing : _bpeople , technology , strategy / _cLovelock , Christopher and Wirtz, Jochen |
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| 250 | _a5th ed | ||
| 260 |
_aIndia; _bPearson Education, _cc2004. |
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| 300 |
_axviii , 652 pages. _bills.; _c25cm.: _eincludes bibliographical references |
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| 600 | _vMarketing | ||
| 610 | _vManaging services | ||
| 942 |
_2ddc _cBOOK |
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