000 | 00492nam a22001457a 4500 | ||
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999 |
_c7760 _d7760 |
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008 | 211119b ||||| |||| 00| 0 eng d | ||
020 | _a0137222998 | ||
082 | _a658.848 | ||
100 | _aKeegan, Warren J.- | ||
245 | _aPrinciples of global marketing/ | ||
260 |
_aNew Jersey, _bPrentice-Hall: _c1997. |
||
300 |
_axxi, 421p.;col.ill. _bIncludes bibliograhical references and index _c25cm. |
||
650 |
_2Export marketing-management _vExport marketing-management-case studies |
||
942 |
_2ddc _cBOOK |