000			00405nam a22001577a 4500
999			_c8936 _d8936
008			221110b ||||| |||| 00| 0 eng d
020			_a9781265111946
082			_223 _a658.8
100			_aKerin, Roger A._
245			_aMarketing/
250			_a16th
260			_aNew York, _bMc Graw Hill: _c2023.
300			_axlviii,736p.;col.ill. _bIncludes index _c28 cm.
650			_2Marketing
942			_2ddc _cBOOK