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Services marketing:integrating customer focus across the firm/

Zeithaml, Valarie A.-

Services marketing:integrating customer focus across the firm/ Valarie A. Zeithaml and Mary Jo Bitner - 3rd ed. - New Delhi; Tata McGraw-Hill, c2003. - xx,668p.; ill. 25cm

Includes index

ISBN: 0070530424

Subjects--Topical Terms: --Customer services

Dewey Class. No.: 658.8 ZEI

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