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Rethinking marketing: towards critical marketing accountings/

Brownlie, Doughlas.-

Rethinking marketing: towards critical marketing accountings/ Doughlas Brownlie, Mike Saren, Robin Wensley and Richard Whittington - New Delhi; Sage publications, c1999. - xii,273p.; ill. 23cm

Includes index

ISBN: 0803974914

Subjects--Topical Terms: --Marketing--Consumer behavior

Dewey Class. No.: 658.8 RET

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