Rethinking marketing: towards critical marketing accountings/ (Record no. 11232)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230613b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803974914 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brownlie, Doughlas.- |
| 245 ## - TITLE STATEMENT | |
| Title | Rethinking marketing: towards critical marketing accountings/ |
| Remainder of title | Doughlas Brownlie, Mike Saren, Robin Wensley and Richard Whittington |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi; |
| Name of publisher, distributor, etc. | Sage publications, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,273p.; |
| Other physical details | ill. |
| Dimensions | 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Consumer behavior |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library West Wing | Main Library West Wing | 13/06/2023 | Book Aid International 2008 | 0010179 | 658.8 RET | GU-MLW23061107 | 13/06/2023 | 13/06/2023 | Book |