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Key account management/ Malcolm McDonald, and Diana Woodburn

McDonald Malcolm.-

Key account management/ Malcolm McDonald, and Diana Woodburn - 2nd ed - London; Elsvier, c2000. - xxi,389p.; ill. 24cm

Includes Index

ISBN: 0750662468

Subjects--Topical Terms: --Selling--Key accounts --Marketing--Key accounts

Dewey Class. No.: 658.804 McD

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