Integrated marketing communications /

Pickton, David.

Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, c2005. - xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

0273676458


Communication in marketing.

658.802 PIC

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