Integrated marketing communications /
Pickton, David.
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, c2005. - xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0273676458
Communication in marketing.
658.802 PIC
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, c2005. - xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0273676458
Communication in marketing.
658.802 PIC