Integrated marketing communications / (Record no. 11252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765cam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 54882037 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230613154621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040326s2005 enkaf b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273676458 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDC |
| Transcribing agency | GU |
| Modifying agency | TOD |
| Language of cataloging | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 PIC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pickton, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | David Pickton, Amanda Broderick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Prentice Hall/Financial Times, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 761 p., [16] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broderick, Amanda. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library West Wing | Main Library West Wing | 13/06/2023 | Donation | 0017319 | 658.802 PIC | GU-MLW23061142 | 13/06/2023 | 13/06/2023 | Book |