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Introduction to marketing /

Lynch, Richard L.

Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. - New York : Gregg Division, McGraw-Hill, c1984. - xii, 560 p. : ill. ; 24 cm. - The Gregg/McGraw-Hill marketing series .

Includes bibliographical references and index.

ISBN: 0070391912

LCCN: 83016259

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .L936 1984

Dewey Class. No.: 658.8

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