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Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray.

By: Contributor(s): Material type: TextTextSeries: The Gregg/McGraw-Hill marketing seriesPublication details: New York : Gregg Division, McGraw-Hill, c1984.Description: xii, 560 p. : ill. ; 24 cmISBN:
  • 0070391912
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .L936 1984
Item type: Book List(s) this item appears in: Social Sciences
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Current library Call number Status Date due Barcode
Main Library East Wing 658.8 (Browse shelf(Opens below)) Available 1147

Includes bibliographical references and index.

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