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Tested advertising methods /

Caples, John

Tested advertising methods / John Caples ; forward by David Ogilvy ; introduction by Gordon White - 5th ed. - Paramus : Prentice Hall, c1997 - xxvi, 278 p. : ill. ; 24 cm - Prentice Hall business classics .

Includes bibliographical references and index

ISBN: 0-13-244609-X

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.132 CAP

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