Tested advertising methods / John Caples ; forward by David Ogilvy ; introduction by Gordon White

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TextSeries: Prentice Hall business classicsPublication details: Paramus : Prentice Hall, c1997Edition: 5th edDescription: xxvi, 278 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Main Library West Wing General Stacks	659.132 CAP (Browse shelf(Opens below))	Available		GU-MLW20030724

Includes bibliographical references and index

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