Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 8th ed. - Mason : South-Western Cengage Learning, c2010. - xx, 668 p. : ills. Col.; 29 cm
Includes bibliographical references and indexes.
978-0-324-59360-0
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 SHI
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 8th ed. - Mason : South-Western Cengage Learning, c2010. - xx, 668 p. : ills. Col.; 29 cm
Includes bibliographical references and indexes.
978-0-324-59360-0
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 SHI