Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextPublication details: Mason : South-Western Cengage Learning, c2010.Edition: 8th edDescription: xx, 668 p. : ills. Col.; 29 cmISBN:- 978-0-324-59360-0
- 658.82 SHI
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Main Library West Wing General Stacks | 658.82 SHI (Browse shelf(Opens below)) | Available | GU-MLW20110291 |
Includes bibliographical references and indexes.
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