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International Marketing /

International Marketing / Cateora, Philip.R and Gilly, Mary.C (.......et al) - 15th ed. - New york; McGraw Hill, c2011. - xxxii ,622 pages. ills.; 26cm.:

includes bibliographical references and indexes

ISBN: 978 07 352994 3

Subjects--Personal Names: Export marketing

Subjects--Corporate Names: International business enterprises

Dewey Class. No.: 658.84 CAT

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