Marketing communications: (Record no. 12109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240408115618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240229b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1741032695 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDC |
| Language of cataloging | Eng. |
| Transcribing agency | GU |
| Modifying agency | TSOD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 ROS |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications: |
| Remainder of title | Theory and applications/ |
| Statement of responsibility, etc. | John R.Rossiter and Steven Bellman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,500p.: |
| Other physical details | includes ill., |
| Dimensions | 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliographical references and indexes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library West Wing | Main Library West Wing | 29/02/2024 | Donation | 0041877 | 658.8 ROS | GU-MLW24020016 | 29/02/2024 | 29/02/2024 | Book |