International marketing / Philip R. Cateora.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 9th edDescription: xxiii, 770 p. : ill. ; 26 cmISBN:- 0256139504
- 658.848 CAT 9th ed.
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing | 658.848 CAT (Browse shelf(Opens below)) | Available | GU-MLW23060833 | ||
Main Library West Wing | 658.848 CAT (Browse shelf(Opens below)) | Available | GU-MLW23060835 |
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658.84 STE Marketing channels/ Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlan | 658.84 USU Marketing across cultures / | 658.848 BRA International Marketing strategy / | 658.848 CAT International marketing / | 658.848 CAT International marketing / | 658.848 FAY International marketing /John Fayerweather | 658.848 GHA International marketing / |
Includes bibliographical references and indexes.
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