Marketing strategy : the challenge of the external environment / David Mercer.
Material type: TextPublication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, c1998.Description: viii, 325 p. : ill. ; 25 cmISBN:- 0761958762
- 658.8 MER
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing | 658.8 MER (Browse shelf(Opens below)) | Available | GU-MLW23061069 | ||
Main Library West Wing | 658.8 MER (Browse shelf(Opens below)) | Available | GU-MLW23061134 |
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658.8 MCC Basic Marketing : | 658.8 McD Marketing plans : | 658.8 MER Marketing strategy : | 658.8 MER Marketing strategy : | 658.8 MOD Modern Marketing / | 658.8 NTA Marketing theory; problem solving and decision making approach and practical marketing management/ | 658.8 PAY The essence of services marketing/ Adrian Payne |
Includes bibliographical references and index.
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