Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee
Material type: TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Edition: Fourth editionDescription: xx, 573 pages : illustrations ; 25 cm Media type:- 0-273-68529-5
- 22 658.84 USU
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing | 658.84 USU (Browse shelf(Opens below)) | Available | GU-MLW23120001 |
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658.84 HOL Global Marketing : | 658.84 STE Marketing channels/ Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlan | 658.84 STE Marketing channels/ Louis W. Stern, Adel I. El-Ansary and Anne T. Coughlan | 658.84 USU Marketing across cultures / | 658.848 BRA International Marketing strategy / | 658.848 CAT International marketing / | 658.848 CAT International marketing / |
Includes bibliographical references and indexes
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