Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong.

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Description: xxii, 648 p. : col. ill. ; 28 cmISBN:

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Book List(s) this item appears in: Social Sciences

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Holdings
Current library	Call number	Status	Date due	Barcode
Main Library West Wing	658.8 KOT (Browse shelf(Opens below))	Available		GU-MLW23061085

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Includes bibliographical references (p. 599-622) and indexes.

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