Amazon cover image
Image from Amazon.com

Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River: Pearson, c2007Edition: 4th edDescription: xxv, 661 p.: co. ills., maps ; 28 cmISBN:
  • 0-13-118240-4
Subject(s): DDC classification:
  • 910.460688 SHO
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and indexes

There are no comments on this title.

to post a comment.

Gulu University Library | Gulu University P.O. Box : 166 Gulu, Uganda
Tel : +256-(0) 4714-32924 or +256-(0) 4714-33988 or +256-(0) 4714-32094 / E-mail : library@gu.ac.ug