The silver market phenomenon : Marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors.
Material type: TextPublisher: Heidelberg : Springer, c2011Edition: 2nd edDescription: xxxiv, 460 p. : ills. ColISBN:- 978-3-642-14337-3
- 658.800846 SIL
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing General Stacks | 658.800846 SIL (Browse shelf(Opens below)) | Available | GU-MLW20110412 |
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658.8 SOC Social Marketing : | 658.800151 RAD Pushing the numbers in marketing : | 658.800285 DEP Business without borders : | 658.800846 SIL The silver market phenomenon : | 658.802 FIL Marketing communications/ | 658.812 ABR The seven myths of customer management : | 658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references
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