Services Marketing : people , technology , strategy / Lovelock , Christopher and Wirtz, Jochen
Material type: TextPublication details: India; Pearson Education, c2004.Edition: 5th edDescription: xviii , 652 pages. ills.; 25cm.: includes bibliographical referencesISBN:- 81 297 0453 6
- 658.8 LOV
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658.8 KOT Principles of marketing/ | 658.8 KOT Principles of marketing/ | 658.8 LAM Essentials of marketing/ | 658.8 LOV Services Marketing : | 658.8 LOV Services Marketing : | 658.8 LOV Services Marketing :people, technology, strategy / | 658.8 LOV Services Marketing : |
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