Basic Marketing : A managerial approach / McCarthy , Jerome.E and Perreault , William .D
Material type: TextPublication details: illinois; Richard D.Irwin, c1984.Edition: 8th edDescription: xvii, 841 pages ills.; 24cmISBN:- 0 256 03019 7
- 658.8 MCC
Current library | Call number | Status | Date due | Barcode | |
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Main Library West Wing | 658.8 MCC (Browse shelf(Opens below)) | Available | GU-MLW23061077 |
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658.8 LOV Services Marketing : | 658.8 LUC Marketing Research / | 658.8 MAR The Marketing Book / | 658.8 MCC Basic Marketing : | 658.8 McD Marketing plans : | 658.8 MER Marketing strategy : | 658.8 MER Marketing strategy : |
includes bibliographical references and indexes
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