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41. Book
International Marketing strategy / Bradley, Frank by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; Pearson Hall, c2002
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.848 BRA.

42. Book
Marketing Channels / Stern , Louis .W and El-Ansary, Adel .I (....et al)
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice- Hall 2001
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.84 STE.

43. Book
International Marketing / Cateora, Philip.R and Gilly, Mary.C (.......et al) by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york; McGraw Hill, c2011
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.84 CAT.

44. Book
Consumer behavior / Schiffman , Leon G and Kanuk, Leslie.L
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1998
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8343 SCH.

45. Book
Strategic marketing for educational institutions / Kotler, Philip and Fox, Karen F. A.
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice-Hall, Inc., c1995
Availability: Items available for loan: Main Library East Wing (1)Call number: 371.206 KOT.

46. Book
Marketing management / Czinkota,Michael and Kotabe,Masaaki
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South Western college publishing , c2001
Availability: Items available for loan: Main Library East Wing (1)Call number: 368.8 CZI.

47. Book
Marketing on the Internet/ Ellsworth, Jill H; Ellsworth, Matthew V.- by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: John Wiley and Sons, c 1997
Availability: Items available for loan: Main Library East Wing (1)Call number: 380.1 ELL.

48. Book
Managing the delight factor/ Lynch, James J.-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: IFS International ltd, c 1993
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8 LYN.

49. Book
How market to books 3th ed/ Alison Baverstock. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: KOGAN page, c 1990
Availability: Items available for loan: Main Library East Wing (1)Call number: 380.1 BAV.

50. Book
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, ©2003
Availability: Items available for loan: Main Library East Wing (4)Call number: 685.8 PER, ...

51. Book
Contemporary Marketing / Boone, Louise.E ( ......et al) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austrialia: Thomson Learning, c2002
Availability: Items available for loan: Main Library East Wing (3)Call number: 658.8 BOO, ...

52. Book
Marketing Essentials / Farese, Lois Schneider (...et al) by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw -Hill , c1997
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8 FAR.

53. Book
The New rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly/ Scott, David Meerman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: John Wiley and Sons, c 2007
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.872 SCO.

54. Book
Cases in strategic marketing / David Rosenthal, Lew G. Brown by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall,Copyright date: ©2000
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.802 ROS.

55. Book
Cases in Marketing / edited by Larsen, Hanne Hartvig by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; Sage Publications , c1997
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.802 CAS.

56. Book
Be a network marketing superstar : the one book you need to make more money than you ever thought possible / Mary Christensen ; with Wayne Christensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.872CHR.

57. Book
Managing and marketing radical innovations: marketing new technology/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, 2008
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.4063 SAN.

58. Book
Writing articles : a guide to publishing in your profession / LuAnne Dowling, Jane Evanson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dubuque, Iowa : Kendall/Hunt Pub. Co., c1994
Availability: Items available for loan: Main Library West Wing (1)Call number: 808.02 DOW.

59. Book
Social Marketing : Advances in research and theory / Debra Z. Basil, Walter Wymer, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Binghamton : Best Business Books, c2007
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 SOC.

60. Book
Brand avatar : translating virtual world branding into real world success / Alycia de Mesa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2009
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.827 DE'M.


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