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1. Book
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8.

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2. Book
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Main Library East Wing (1)Call number: 658.8.

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3. Book
Basic Marketing : A managerial approach / McCarthy , Jerome.E and Perreault , William .D by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: illinois; Richard D.Irwin, c1984
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.8 MCC.

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4. Book
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, ©2003
Availability: Items available for loan: Main Library East Wing (4)Call number: 685.8 PER, ...

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