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Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River: Pearson, c2007Edition: 4th edDescription: xxv, 661 p.: co. ills., maps ; 28 cmISBN:
  • 0-13-118240-4
Subject(s): DDC classification:
  • 910.460688 SHO
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Main Library West Wing General Stacks 910.460688 SHO (Browse shelf(Opens below)) Available GU-MLW20110316

Includes bibliographical references and indexes

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