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1. Book
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason : South-Western Cengage Learning, c2010
Availability: Items available for loan: Main Library West Wing (1)Call number: 658.82 SHI.

2. Book
Promotion management / John J. Burnett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Main Library West Wing (2)Call number: 658.126 BUR, ...

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